Do "likes" in a brand community always make you buy more?
Chen Liang, Ji Wu, Xinxin Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Liang, Chen ; Wu, Ji ; Li, Xinxin |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 4, p. 1681-1700
|
| Subject: | community design | community participation | Like feature | multichannel retailing | online brand community | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193820