Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes and Luiz Rodrigo Cunha Moura
| Year of publication: |
2023
|
|---|---|
| Authors: | Souki, Gustavo Quiroga ; Oliveira, Alessandro Silva de ; Guerreiro, Manuela ; Mendes, Júlio ; Moura, Luiz Rodrigo Cunha |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 8, p. 2255-2281
|
| Subject: | Consumer behaviour | Customer loyalty | Tourism | Customer service management | Food industry | Service quality | Konsumentenverhalten | Dienstleistungsqualität | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kundenservice | Customer service | Ernährungsindustrie | Gastgewerbe | Hospitality industry | Kundenbindung | Customer retention | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-06-2022-0200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457640