Do online review readers react differently when exposed to credible versus fake online reviews?
Jong Min Kim, Keeyeon Ki-cheon Park, Marcello M. Mariani
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Jong Min ; Park, Keeyeon Ki-cheon ; Mariani, Marcello M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-11
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| Subject: | Fake reviews | Latent Dirichlet Allocation | Movie | Revenue | Review manipulation | Topic modelling | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Manipulation | Glaubwürdigkeit | Credibility | Bewertung | Evaluation | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013468814