Do preferences for private labels respond to supermarket loyalty programs?
Jorge Florez-Acosta
| Year of publication: |
2021
|
|---|---|
| Authors: | Flórez A., Jorge Hernán |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 188.2021, p. 183-208
|
| Subject: | Demand estimation | Loyalty programs | Private labels | Supermarket chains | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management |
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