Do private labels increase retailer bargaining power?
Sergio Meza; K. Sudhir
| Year of publication: |
2010
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|---|---|
| Authors: | Meza, Sergio ; Sudhir, K. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 3, p. 333-363
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| Subject: | Handelsmarke | Store brand | Einzelhandel | Retail trade | Verhandlungsmacht | Bargaining power | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Nachfrage | Demand | Modellierung | Scientific modelling | Frühstückszerealien | Breakfast cereals | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652535