Do Promotions Benefit Manufacturers, Retailers or Both?
Year of publication: |
2002-02-27
|
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Authors: | Srinivasan, Srinivasan, S. ; Pauwels, Pauwels, K.H. ; Hanssens, Hanssens, D.M. ; Dekimpe, Dekimpe, M.G. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | category management | empirical generalizations | long-term profitability | sales promotions | vector-autoregressive models |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-21-MKT |
Classification: | M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Do Promotions Benefit Manufacturers, Retailers or Both?
Srinivasan, S., (2002)
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Do Promotions Benefit Manufacturers, Retailers, or Both?
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