Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Goitom Tesfom, Nancy J. Birch, Jeffrey N. Culver
| Year of publication: |
2020
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|---|---|
| Authors: | Tesfom, Goitom ; Birch, Nancy J. ; Culver, Jeffrey N. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 1, p. 22-46
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| Subject: | mobile phone service | service retailing | switching barriers | consumer perceptions | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.105112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179157