Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Chang-Ju Lee, Sae-Mi Lee, Rajesh Iyer and Yong-Ki Lee
| Year of publication: |
2023
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| Authors: | Lee, Chang-Ju ; Lee, Sae-Mi ; Iyer, Rajesh ; Lee, Yong-Ki |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 2012-2028
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| Subject: | Affective commitment | Calculative commitment | Long-term orientation | Multi-channel agencies | Relational benefits | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Prinzipal-Agent-Theorie | Agency theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2021-0835 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430199