Do reputation and image matter for recommendations and switching intentions in the telecommunications industry?
Abolaji Joachim Abiodun; Kenneth Sola Adeyemi; Omotayo Oyeniyi; Abimbola Olabisi Olayiwola
| Year of publication: |
2015
|
|---|---|
| Authors: | Abiodun, Abolaji Joachim ; Adeyemi, Kenneth Sola ; Oyeniyi, Omotayo ; Olayiwola, Abimbola Olabisi |
| Published in: |
Asia-Pacific journal of management research and innovation : APJMRI. - Los Angeles [u.a.] : Sage, ISSN 2319-510X, ZDB-ID 2838029-0. - Vol. 11.2015, 2, p. 134-142
|
| Subject: | Image | reputation | recommendations | switching telecommunication | service attributes | quality | Reputation | Firmenimage | Corporate reputation | Telekommunikation | Telecommunications | Dienstleistungsqualität | Service quality | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Personalisierung | Personalization | Wechselverhalten | Switching behaviour | Markenimage | Brand image | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383572