Do reputational signals matter for nonprofit organizations? : an experimental study
Year of publication: |
2022
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Authors: | Shahid, Subhan ; Becker, Annika ; Kundi, Yasir Mansoor |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 60.2022, 6, p. 1645-1661
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Subject: | Experimental design | Intentions to donate | Nonprofit reputation building | Stakeholder trust | Nonprofit-Organisation | Nonprofit organization | Experiment | Reputation | Stakeholder | Vertrauen | Confidence | Fundraising | Firmenimage | Corporate reputation | Nonprofit-Marketing | Nonprofit marketing | Signalling |
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Schultz, Christian, (2019)
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Willems, Jurgen, (2017)
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Becker, Annika, (2018)
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Do reputational signals matter for nonprofit organizations? An experimental study
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