Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Flavia Braga Chinelato, Alessandro Silva de Oliveira and Gustavo Quiroga Souki
| Year of publication: |
2023
|
|---|---|
| Authors: | Chinelato, Flavia Braga ; Oliveira, Alessandro Silva de ; Souki, Gustavo Quiroga |
| Subject: | Consumer experience | Consumer satisfaction | Electronic word-of-mouth communication | Foodservice | S-O-R theory | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2022-0153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430284