Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Alberto Lopez and Ricardo Garza
| Year of publication: |
2022
|
|---|---|
| Authors: | Lopez, Alberto ; Garza, Ricardo |
| Subject: | Data analytics | Electronic commerce | Online consumer behavior | Online marketing | Online shopping | Text mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Data Mining | Data mining | Wahrnehmung | Perception | Internet |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286435