Do social media influencers influence the vaccination drive? : an application of source credibility theory and uses and gratification theory
Faizan Alam, Meng Tao, Rashmi Rastogi, Aparna Mendiratta, Rekha Attri
| Year of publication: |
2024
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| Authors: | Alam, Faizan ; Meng, Tao ; Rastogi, Rashmi ; Mendiratta, Aparna ; Attri, Rekha |
| Published in: |
Technological forecasting and social change : an international journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0040-1625, ZDB-ID 2015184-6. - Vol. 198.2024, Art.-No. 122973, p. 1-20
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| Subject: | Trust | COVID-19 vaccine | Social isolation | Social media influencers | Source credibility theory | Vaccination drives | Social Web | Social web | Impfung | Vaccination | Coronavirus | Influencer | Glaubwürdigkeit | Credibility | Arzneimittel | Pharmaceuticals | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076269