Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Year of publication: |
2021
|
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Authors: | Liu, Yang ; Chen, Yuan ; Fan, Zhi-Ping |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 97-108
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Subject: | Cascades | Digital reputation | Rewards-based crowdfunding | Social influence | Social networks | Social Web | Social web | Crowdfunding | Soziales Netzwerk | Social network | Fundraising | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Reputation | Online-Marketing | Internet marketing |
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