Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang, and Shijie Lu
| Year of publication: |
2021
|
|---|---|
| Authors: | Ryoo, Jun Hyun ; Wang, Xin ; Lu, Shijie |
| Subject: | machine learning | motion pictures | online word of mouth | spoilers | topic modeling | Virales Marketing | Viral marketing | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Filmwirtschaft | Film industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920937703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485583