Do strong innovation capability and environmental turbulence influence the nexus between CRM and business performance?
Sikandar Ali Qalati, MengMeng Jiang, Samuel Gyedu, Emmanuel Kwaku Manu
| Year of publication: |
2024
|
|---|---|
| Authors: | Qalati, Sikandar Ali ; Jiang, Mengmeng ; Gyedu, Samuel ; Manu, Emmanuel Kwaku |
| Subject: | business performance | communication industry | customer relationship management | environmental turbulence | innovation capability | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Innovation | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3896 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339912