Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Marcello M. Mariani, Matteo Borghi, Benjamin Laker
| Year of publication: |
2023
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|---|---|
| Authors: | Mariani, Marcello M. ; Borghi, Matteo ; Laker, Benjamin |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 189.2023, p. 1-12
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| Subject: | Big data | Cross-platform study | Digital platforms | eWOM | Online consumer reviews | Online review policies | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Big Data | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266258