Do vendors benefit from promotions in a multi-vendor loyalty program?
Year of publication: |
2011
|
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Authors: | Dorotic, Matilda ; Fok, Dennis ; Verhoef, Peter C. ; Bijmolt, Tammo H. A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 4, p. 341-356
|
Subject: | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Performance-Messung | Performance measurement |
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