Do versus don't : the impact of framing on goal-level setting
Mirjam A. Tuk, Sonja Prokopec, Bram Van den Bergh
| Year of publication: |
2021
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|---|---|
| Authors: | Tuk, Mirjam Alexandra ; Prokopec, Sonja ; Van den Bergh, Bram |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2021, 6, p. 1003-1024
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| Subject: | goal setting | goal level | ambition | framing | self-discrepancy | motivation | Prospect Theory | Prospect theory | Motivation | Betriebswirtschaftliches Ziel | Corporate objective | Motivationstheorie | Motivation theory | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504030