Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Juhua Wu, Wanqi Chen, Lei Tao and Qian Liu
| Year of publication: |
2024
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| Authors: | Wu, Juhua ; Chen, Wanqi ; Tao, Lei ; Liu, Qian |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 23.2024, 2, Art.-No. 2450046, p. 1-18
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| Subject: | behaviour intention | elaboration likelihood model | Online healthcare community | online reviews | service quality | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Gesundheitsversorgung | Health care | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649224500461 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535209