Do you feel younger enough to choose nostalgic products? : exploring the role of age identity in nostalgic purchasing behavior
Dovile Kazlauske and Justina Gineikiene
| Year of publication: |
2017
|
|---|---|
| Authors: | Kazlauske, Dovile ; Gineikiene, Justina |
| Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 12.2017, 3, p. 292-306
|
| Subject: | Nostalgia | SEM | Age identity | Consumer behaviour | Konsumentenverhalten | Persönlichkeitspsychologie | Personality psychology | Emotion | Altersgruppe | Age group | Alternde Bevölkerung | Aging population |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BJM-08-2016-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747529