Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Mahmud A. Shareef, Vinod Kumar, Uma Kumar, and Mohammad Abdallah Ali Alryalat
| Year of publication: |
[2018]
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|---|---|
| Authors: | Shareef, Mahmud Akhter ; Kumar, Vinod ; Kumar, Uma ; Alryalat, Mohammad Abdallah Ali |
| Published in: |
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda. - Cham, Switzerland : Springer, ISBN 978-3-319-75012-5. - 2018, p. 315-328
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| Subject: | Emerging market | Facebook | Viral marketing | Product promotion | Advertisement | Consumer attitude | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825178