Do you love me? : the relationship between sport-related branded entertainment and brand love
Year of publication: |
2022
|
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Authors: | Liebl, Hildegard ; Turčínková, Jana ; Beinhauer, Rupert ; Magano, José |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2143014, p. 1-15
|
Subject: | brand love | branded entertainment | content marketing | self-expressiveness of brands | Sport-related branded entertainment | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Emotion | Markenimage | Brand image | Freizeitwirtschaft | Leisure industries | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2143014 [DOI] hdl:10419/289334 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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