"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Ezgi Erkmen; Murat Hancer
| Year of publication: |
2015
|
|---|---|
| Authors: | Erkmen, Ezgi ; Hancer, Murat |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 5, p. 878-895
|
| Subject: | Hospitality industry | Consumer behaviour | Brand performance | Brand relationship | Brand citizenship behaviors | Internal branding | Konsumentenverhalten | Markenführung | Brand management | Gastgewerbe | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Krankenhaus | Hospital | Interne Markenführung | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408127