Docility and “through doing” morality: An alternative approach to ethics

In this paper, we aim at presenting the distributed morality approach as it can be described by the docility model of social interactions. The proposition “morality is a matter of social interaction” constitutes our starting point. We aim at pointing out the ways through which individuals create moral alternatives to a given situation. The paper is dedicated to presenting morality as something connected to human cognition. We introduce a “manipulative” way of thinking about morality, and we argue that it is “distributed” through things, animals, computers, and other human beings (section I); furthermore, the idea of a type of “through doing” morality comes up. Then, we find that this model supports an alternative view of the socio-economic system and, therefore, we suggest that the docility model (section II, as amended from Simon’s original model 1990; 1993), fits the case. The field of business ethics exempts useful insights from research on this issue. Recent studies on moral thinking and moral imagination seem to support this research project.