Doctor and celebrity credibility : their dual impact on livestream viewers' trust and service adoption intentions
Hoang Minh Dao, Minh Le Bui, Duc Hoang, Luis F. Martinez
| Year of publication: |
2025
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|---|---|
| Authors: | Hoang Minh Dao ; Minh Le Bui ; Hoang, Duc ; Martinez, Luis F. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 13.2025, 3, p. 668-696
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| Subject: | Celebrity credibility | Cosmetic services livestreams | Doctor credibility | Hedonic value | Trust | Utilitarian value | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Ärzte | Physicians |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-025-00411-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015486189