Doctors in Management: Two into One Won’t Go – Or Will It? Part I

Describes a three‐year collaborative initiative between Northern Regional Health Authority and Durham University Business School which seeks to help 24 clinical directors, already heavily burdened with professional responsibilities, to assume quickly and perform effectively in new strategic management roles. The programme, one of half‐a‐dozen such joint projects across the UK, all different in design, won substantial funding from the NHS Management Executive and is being ationally evaluated by Middlesex Business School.