Does a firm's product recall strategy affect it's financial value?
Yubo Chen, Shankar Ganesan, and Yong Liu
| Year of publication: |
2008
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|---|---|
| Authors: | Chen, Yubo ; Ganesan, Shankar ; Liu, Yong |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 3, p. 23-41
|
| Subject: | Marketingmanagement | Marketing management | Produktsicherheit | Product safety | Produkthaftung | Product liability | Öffentlichkeitsarbeit | Public relations | Kapitaleinkommen | Capital income | Empirische Methode | Empirical method | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793931