Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick
Johnpaul Smith and Ann-Marie Kennedy
| Year of publication: |
2024
|
|---|---|
| Authors: | Smith, Johnpaul ; Kennedy, Ann-Marie |
| Subject: | branding | competitive strategy | Consumer experience | gender | marketing management | Rainbow Tick | third-party certification | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2433509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194129