Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Eun Young Lee; Chan Su Park
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Eun Young ; Park, Chan Su |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 513-523
|
| Subject: | Customer satisfaction | Survey | Contextual factors | Advertising | Assimilation-contrast effect | Kundenzufriedenheit | Werbung | Werbewirkung | Advertising effects | Befragung | Interview | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399098