Does anthropomorphism influence customers' switching intentions in the self-service technology failure context?
Year of publication: |
2016
|
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Authors: | Fan, Alei ; Wu, Luorong ; Mattila, Anna S. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 7, p. 713-723
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Subject: | Anthropomorphism | Other customers | Self-service technology (SST) | Sense of power | Switching intentions | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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