Does AR virtual try-on boost online apparel purchase intentions? : an integration of TAM, IDT, FIT perception and body esteem
Joshua Mollel and Yini Chen
| Year of publication: |
2025
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|---|---|
| Authors: | Mollel, Joshua ; Chen, Yini |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 26.2025, 3, p. 385-402
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| Subject: | Augmented reality | Body esteem | Fit confidence | Innovation diffusion theory | Technology acceptance model | Virtual try-on | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsdiffusion | Innovation diffusion | Online-Handel | Online retailing | Vertrauen | Confidence | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-08-2024-2196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015421412