Does big data analytics influence frontline employees in services marketing?
Sradhi Motamarri, Shahriar Akter and Venkat Yanamandram
| Year of publication: |
2017
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|---|---|
| Authors: | Motamarri, Sradhi ; Akter, Shahriar ; Yanamandram, Venkat |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 23.2017, 3, p. 623-644
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| Subject: | Big data analytics (BDA) | Frontline employee (FLE) | Service typology | Frontline employee typology | Big data maturity level | Service adaptation | Service customization | Service delivery | Co-creation | Big Data | Big data | Kundenservice | Customer service | Dienstleistungsmarketing | Services marketing | Data Mining | Data mining | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BPMJ-12-2015-0182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744797