Does big data analytics influence frontline employees in services marketing?
Year of publication: |
2017
|
---|---|
Authors: | Motamarri, Sradhi ; Akter, Shahriar ; Yanamandram, Venkat |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 23.2017, 3, p. 623-644
|
Subject: | Big data analytics (BDA) | Frontline employee (FLE) | Service typology | Frontline employee typology | Big data maturity level | Service adaptation | Service customization | Service delivery | Co-creation | Big Data | Big data | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Data Mining | Data mining | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople |
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