Does bigger still mean better? : how digital transformation affects the market share-profitability relationship
Felix Anton Sklenarz, Alexander Edeling, Alexander Himme, Julian R. K. Wichmann
| Year of publication: |
2024
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|---|---|
| Authors: | Sklenarz, Felix Anton ; Edeling, Alexander ; Himme, Alexander ; Wichmann, Julian R. K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 4, p. 648-670
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| Subject: | Digital transformation | Digital transformation dictionary | Market share | Profitability | Two-sided digital platforms | Value creation | Digitalisierung | Digitization | Marktanteil | Digitale Plattform | Digital platform | Marketing | Betriebliche Wertschöpfung | Rentabilität | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2024.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435797