Does buyer-seller personality match enhance impulsive buying? : a green marketing context
Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, Ayaz Ali, and Fayaz Ali
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Xuhui ; Tauni, Muhammad Zubair ; Zhang, Qilin ; Ali, Ayaz ; Ali, Fayaz |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 4, p. 436-446
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| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Öko-Produkt | Sustainable product | Verkaufspersonal | Salespeople | Elektrohandel | Electrical goods trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1780137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483479