Does chatter really matter? : dynamics of user-generated content and stock performance
Seshadri Tirunillai; Gerard J. Tellis
| Year of publication: |
2012
|
|---|---|
| Authors: | Tirunillai, Seshadri ; Tellis, Gerard J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 198-215
|
| Subject: | user-generated content (UGC) | stock returns | online word of mouth | vector autoregression (VAR) | compuational text processing | Virales Marketing | Viral marketing | VAR-Modell | VAR model | Kapitaleinkommen | Capital income | Social Web | Social web | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548705