Does competitive entry structurally change key marketing metrics?
| Year of publication: |
2008
|
|---|---|
| Authors: | Kornelis, Marcel ; Dekimpe, Marnik G. ; Leeflang, Peter S.H. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 3, p. 173-182
|