Does complexity deter customer-focus?
Sendil K. Ethiraj, Narayan Ramasubbu, and M. S. Krishnan
| Year of publication: |
2012
|
|---|---|
| Authors: | Ethiraj, Sendil K. ; Ramasubbu, Narayan ; Krishnan, Mayuram S. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 33.2012, 2, p. 137-161
|
| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Investitionsentscheidung | Investment decision | Innovationsmanagement | Innovation management | Komplexe Systeme | Complex systems | Softwareindustrie | Software industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419062