Does country of brand origin (COBO) matter for the Lebanese consumers?
Year of publication: |
2012
|
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Authors: | Ahmed, Zafar U. ; Zbib, Imad J. ; Sikander, Arif ; Noujaim, Ralph Gilbert |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 7.2012, 2, p. 108-128
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Preis | Price | Nationalkultur | National culture | Süßwaren | Confectionery | Libanon | Lebanon |
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