Does CSR influence sustained competitive advantage and behavioral outcomes? : an empirical study in the hospitality sector
Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, Muhammad Shujaat Mubarik, Imtiaz Haider Ali, Zubair Ali Shahid, Mahmood Rehmani and Anshuman Sharma
Year of publication: |
2023
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Authors: | Islam, Tahir ; Khan, Muhammad Mumtaz ; Ghaffar, Abdul ; Wang, Ying ; Shujaat Mubarik ; Haider Ali, Imtiaz ; Shahid, Zubair Ali ; Rehmani, Mahmood ; Sharma, Anshuman |
Subject: | core capabilities | corporate image | Corporate social responsibility | customer loyalty | sustained competitive advantage | Corporate Social Responsibility | Wettbewerbsvorteil | Competitive advantage | Firmenimage | Corporate reputation | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
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