Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews
| Year of publication: |
2009
|
|---|---|
| Authors: | Tsang, Alex S.L. ; Prendergast, Gerard |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 5, p. 686-707
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