Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Hyeyeon Yuk, Tony C. Garrett
| Year of publication: |
2023
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| Authors: | Yuk, Hyeyeon ; Garrett, Tony C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-9
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| Subject: | Customer participation as co-developers | Customer participation as information providers | Customer participation as innovators | Exploitative innovation | Exploratory innovation | Financial performance | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534244