Does demographics affect purchase frequency in online retail?
Year of publication: |
2019
|
---|---|
Authors: | Kalia, Prateek |
Published in: |
Gender economics ; Volume 2. - Hershey, PA, USA : Information Science Reference. - 2019, p. 636-652
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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