Does effects of brand origin misperception jeopardize brand equity?
Ting-Hsiang Tseng, Nga Cheng Chan, Matthew Tingchi Liu and Chieh-Yu Lin
| Year of publication: |
2022
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|---|---|
| Authors: | Tseng, Ting-Hsiang ; Chan, Nga Cheng ; Liu, Matthew Tingchi ; Lin, Chieh-Yu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 209-226
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| Subject: | Brand origin misperception | Brand strength | Country image | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Ursprungsregeln | Rules of origin | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2020-0541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798118