Does friendship quality matter in social commerce? : an experimental study of its effect on purchase intention
Qi Li, Ni Liang, Eldon Y. Li
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Li, Qi ; Liang, Ni ; Li, Eldon Yu-zen |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 4, p. 693-717
|
| Subject: | Social commerce | Friendship quality | Good friends | Simple friends | Strangers | Purchase intention | Product-related risk | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Produktqualität | Product quality | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9299-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936280