Does fun or freebie increase in-app purchase? : analyzing effects of enjoyment and item experience intention to purchase mobile game contents
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
| Year of publication: |
2021
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|---|---|
| Authors: | Jang, Moonkyoung ; Lee, Rumi ; Yoo, Byungjoon |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 19.2021, 2, p. 439-457
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| Subject: | Mobile game | Partial least squares | Purchase intention | Free items | Fun | Virtual items | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Mobilkommunikation | Mobile communications | Partielle kleinste Quadrate | Kaufentscheidung | Purchase decision | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-019-00420-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012616916