Does game self-congruity increase usage and purchase?
| Year of publication: |
2013
|
|---|---|
| Authors: | Davis, Robert ; Lang, Bodo |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 14.2013, 1 (8.3.), p. 52-66
|