Does irritation induced by charitable direct mailings reduce donations?
Merel van Diepen, Bas Donkers and Philip Hans Franses
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Diepen, Merel van (contributor) ; Donkers, Bas (contributor) ; Franses, Philip Hans (contributor) |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Gemeinnützige Organisation | Charitable organization | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Emotion | Fundraising | Verhalten | Behaviour | Experiment |
freely available
| Extent: | Online-Ressource (PDF-Datei: 35 S., 273,38 KB) graph. Darst. |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 31 - 34 Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:1765/12704 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791622