Does Irritation Induced by Charitable Direct Mailings Reduce Donations?
Year of publication: |
2008-06-30
|
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Authors: | Donkers, Bas ; Franses, Philip Hans ; van Diepen, van Diepen, M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | charity donations | direct marketing | field experiment | irritation |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2008-036-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Irritation Due to Direct Mailings from Charities
Donkers, Bas, (2006)
-
Does Irritation Induced by Charitable Direct Mailings Reduce Donations?
Diepen, M. van, (2008)
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Evaluating Direct Marketing Campaigns: recent findings and future research topics
Franses, Philip Hans, (2002)
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Dynamic and Competitive Effects of Direct Mailings
Donkers, Bas, (2006)
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Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment
Donkers, Bas, (2010)
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Irritation Due to Direct Mailings from Charities
Donkers, Bas, (2006)
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