Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Jean-Noël Kapferer, Cindy Klippert and Lara Leproux
| Year of publication: |
2014
|
|---|---|
| Authors: | Kapferer, Jean-Noël ; Klippert, Cindy ; Leproux, Lara |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 1, p. 2-11
|
| Subject: | luxury | price | conspicuous | dilution | status | masstige | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349053